Information Marketing is a phrase that gets used often in the wrong context. It’s the difference between earning some money or building a business, an important distinction that you’ll have to address in everything you produce as an Information marketer.
Different types of information products fit different information marketing businesses. Take a look at the list of money spokes I’ve included in my business and decide to how you can use them in your market.
The more spokes you can add to your hub – stay focused in the same market with the same big fat claim – the greater you chances for success.
It’s about creating a business that runs over time without you… not earning a bit of money just today.