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  1. James

    SMO-01: Pick The Right Niche

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    Niche Research
    This video is part 1 of 18 in the Pick The Right Niche CourseNiche Marketing Start your business the right way – Pick The Right Niche! Duration: 14 Minutes Description: Still struggling with this “niche” thing? Do you have a bunch of keywords picked out but still aren’t sure that you’ve got a winner? Do you want to make sure that the business that you’ve picked has the right kind of customer to make it a success? Here’s the outline of the Start Marketing Online Course. Learn how to pick the right Niche market – before you invest too much. Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the...
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  2. James

    SMO-02: A Niche Is Never Enough

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    Niche Research
    This video is part 2 of 18 in the Pick The Right Niche CourseNiche Marketing Niche Is Never Enough! Duration: 15 Minutes Description: A Niche Is Never Enough To Succeed! Marketing profitably online is like a coin, you have to have both sides. On One Side We Have The Market: People who have a specific want and need for a particular information, product, or service and are willing to pay repeatedly for it. This is the part of Niche Marketing that most small business should owners focus on. Often it’s hard though, when it seems you have to exclude other parts of your business that you may enjoy or feel that you have to continue to market to existing customers....
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  3. James

    SMO-03: Avoid These Five Niche Marketing Mistakes

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    Niche Research
    This video is part 3 of 18 in the Pick The Right Niche CourseNiche Marketing Avoid This Niche Marketing Mistake Duration: 13 Minute Whiteboard Session Description: I’m convinced niche marketing is often a waste of time!  Let me explain. I’m a big fan of niche markets, I’m continually on the lookout for profitable niches that include what I call the MISSING INGREDIENT. That’s why I have 97 different web sites, that cover topics like blogging, screen captures, multimedia e-books, and webcasting riches. It seems that everyone is talking about niche markets. Proponents of niche marketing tell you to find a market with hungry buyers and no competition. They’ll even show you how to use free tools to research potential markets...
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  4. James

    SMO-04: 10 Characteristics Of A Great Niche

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    Niche Research
    This video is part 4 of 18 in the Pick The Right Niche CourseNiche Marketing 10 Characteristics of a Great Niche! Duration: 30 Minutes Description: Still struggling with this “niche” thing? Do you have a bunch of keywords picked out but still aren’t’ sure that you’ve got a winner? Do you want to make sure that the business that you’ve picked has the right kind of customer to make it a success? Then watch this video where I go over the 10 Characteristics of a great niche market. Once you’ve watched this make sure to use the Niche Marketing tools and resources I’ve included for you. This saves you time and money up front and in the long run. Resources:...
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  5. James

    SMO-05: The Real Reason You Want To Niche Market

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    Niche Research
    This video is part 5 of 18 in the Pick The Right Niche CourseNiche Marketing The Real Reason You Want To Niche Market! Running Time: 12 Minutes Description: Niche marketing has to be the most hyped and poorly implemented internet business strategy ever invented. Everyone is talking about with good reason – it works! The problem is that most marketers take a short term view of the “Niche Marketing” strategy. Watch the video and you’ll find yourself thinking differently about your markets and your business. Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course. [am4show  have='g4;p141;'  guest_error='smo'  user_error='upgrade' ] [/am4show]
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  6. James

    SMO-06: Great Places To Find Niche Ideas

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    Niche Research
    This video is part 6 of 18 in the Pick The Right Niche CourseNiche Marketing Here’s The Easy Way To Find Good Niche Markets Running Time: 17 Minutes Description: I hear it all the time… I’m not creative, I’m not an expert, I don’t know where to find a good niche! Give me a break! Profitable niches are all over – they even let you know when they are profitable. If you know what to look for. Watch this video and learn the places I go to find PROFITABLE niches. This is the first part of the process, getting some markets staked out. Great ideas are staring you right in the face at the grocery checkout, the book store, the...
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  7. James

    SMO-07: Verify Your Niche Before Your Start

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    Niche Research
    This video is part 7 of 18 in the Pick The Right Niche CourseNiche Marketing Verify Your Niche Before You Start Description: Niche Marketing Homework – It always pays to do your homework! Watch this video for detailed instructions on how to use the Google Adwords Keyword Tool. ( this video originally used the Overture tool) Why? Because there’s nothing worse than doing a bunch of work for nothing. Find a hungry market first and then sell them what they are willing to buy for the price they are willing to pay. This tool gives you the research information you need as you start to build your online business. Resources: If you haven’t already downloaded my ebook 52 Secrets, click...
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  8. James

    SMO-08: Keyword Phrase Tips and Tricks

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    Niche Research
    This video is part 8 of 18 in the Pick The Right Niche CourseNiche Marketing WordTracker Tips and Tricks Description: WordTracker keyword help Sometimes it’s hard to come up with all the words, phrases and related names associated with the market that you are considering. That’s why it’s a great idea to run through the 4 step WordTracker process. I’ve included the link to the site below. Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course [am4show  have='g4;p141;'  guest_error='smo'  user_error='upgrade' ] [/am4show]
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  9. James

    SMO-09: Use The Over 50 Under 2 Rule

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    Niche Research
    This video is part 9 of 18 in the Pick The Right Niche CourseNiche Marketing Watch How To Verify Your Market – Before You Start! Description: How can you tell if a market exists – without entering the market? Look for clues. Without actually doing all the work of preparing and then entering a particular market niche there is a simple way to get some feedback about the quality of the potential opportunity. Find out what are the other advertisers doing? Watch this screen capture and I’ll show you a simple way to find out what advertisers are “saying today” to place ads in the niche that you are considering. Advertising Rates and Market Potential Description: While I’d like to...
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  10. James

    SMO-11: Check For Competition Before Your Start

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    Niche Research
    This video is part 10 of 18 in the Pick The Right Niche CourseNiche Marketing How Much Competition Will You Have? Description: By now you’ve done most of your homework, you’ve found what you think are some good keywords and phrases. You should also have found out if there is a potential market by checking for the number of existing advertisers. But will the niche be profitable? Lets take a look at the existing competitors. What this video and see a quick set of steps that will give you a pretty good idea of what kind of competition you’ll be up against, if you decide to get into the particular market. Pay attention this section will also give you a...
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  11. James

    SMO-10: Alexa Toolbar Rankings Shortcut

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    Niche Research
    This video is part 11 of 18 in the Pick The Right Niche CourseNiche Marketing Use Alexa Rankings For A Quick Shortcut Description: If you’ve ever wondered what Alexa rankings really meant, watch this session. Recently purchased by Amazon and classified by spyware catching software as “spyware”, many marketers rely on their “Alexa Rankings” as a measure of their success. Should you? Find out what they really mean and how you should use the Alexa Toolbar and your sites Alex Ranking to improve your online business. Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course. [am4show  have='g4;p141;'  guest_error='smo'  user_error='upgrade' ] [/am4show]  
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  12. James

    SMO-12: Niche Marketing Hidden Treasures

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    Niche Research
    This video is part 12 of 18 in the Pick The Right Niche CourseNiche Marketing Find A Hidden Treasure In Every Niche Market Description: If you don’t get these 7 minutes ingrained into your marketing consciousness, you’re wasting the best chance you have to build a business around a niche. If you don’t get this you won’t learn the most important marketing lesson ever taught. Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course. [am4show  have='g4;p141;'  guest_error='smo'  user_error='upgrade' ] [/am4show]  
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  13. James

    SMO-13: Make This Sale First

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    Niche Research
    This video is part 13 of 18 in the Pick The Right Niche CourseNiche Marketing Biggest Niche Secret – The Sale Before The Sale Description: There’s always a sale before your “First Sale”. Yet only a tiny percentage of marketers make that sale. In the previous section we talked about building out your digital assets and how your qualified profile list of potential clients were your most important Digital Asset. I used a couple of examples: My members only site that requires a free registration before you can access the site. Each registration requires a full “Physical Address”. A “Name Squeeze” example. This site requires offers an introductory product/program before sending you to the default page of the web site…...
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  14. James

    SMO-14: Explode Your Sales With Niches

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    Niche Research
    This video is part 14 of 18 in the Pick The Right Niche CourseNiche Marketing Explode Your Sales With Niches Description: Take your business to the next level! Multiple streams of income coming from multiple formats of the same information in multiple niches. Follow these steps and you’ll find your business in a torrent of cash. Done correctly you’ll earn generate multiple sources of income all at different price points – FROM THE SAME BASIC INFORMATION. Don’t spend time reinventing the wheel; follow the beaten path toward the results that you want. Leverage your personal resources and those of leaders in your field. Watch this 21 minute whiteboard session now and unlock the door to a real Nichemanship. Resources: If...
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  15. James

    SMO-15: Nine Steps To A Profitable Niche

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    Niche Research
    This video is part 15 of 18 in the Pick The Right Niche CourseNiche Marketing 9 Steps to A Create A Profitable Niche! Description: Even though the title says “9 Steps” there are really 10! With over 4 hours of content already you’re probably wondering how to get started? What are the exact steps that I should take? This session lays it all out for you! Step-by-step! This may be the last step for the course but in reality it’s the first step for you. It’s up to you to do the homework. Brainstorm for new ideas, verify a market, check for competition and then clarify your niching goals. Take action – follow the steps and you’ll certainly “Pick The...
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  16. James

    SMO-16: How To Select A Domain Name With The Right Keywords

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    Niche Research
    This video is part 16 of 18 in the Pick The Right Niche CourseNiche Marketing Create Keyword Rich Domain Names! Description: I’ve included two powerful tools in this video that can make your domains even more attractive to all the search engines. This kind of targeted traffic, organic traffic the kind you don’t have to pay for, is a dream for every marketer. So you might be wondering at this point… I’ve got a theme for my business, I’ve picked out some niche markets, what should I name my domains? This video shows you exactly what you should do, Step-by-step! The second tool gives you an easy way to search for domain names that already include your keyword phrases. http://www.domainsbot.com...
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  17. James

    SMO-17: Keyword Research Tools

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    Niche Research
    This video is part 17 of 18 in the Pick The Right Niche CourseNiche Marketing Create Keyword Rich Domain Names! Description: I’ve added a Free Keyword Research Tool to the members only area of MySmallBizUniversity. Click Here To Use The Free Keyword Research Tool This is much more than just a keyword tool; you can do almost all of your research from this one page. Competition, Trends, PPC all sorts of valuable information is available to you as you complete your research. Watch the video above to learn how to get around the tool first. If you need more help here’s a list of additional keyword research tools you might want to consider. Here are some additional resources to consider:...
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  18. James

    Big Fat Claims

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    Niche Research
    This video is part 18 of 18 in the Pick The Right Niche CourseThe excitement around the discovery of gold grew quickly. By the summer of 1848, outlandish stories about fabulous discoveries came back to the East Coast from the gold-mines at Sutter’s saw-mill. In fact, everybody was talking about “Gold! Gold!” The buzz got so bad that soldiers began to desert. Ordinary citizens were fitting out trains of wagons and pack-mules to go to the mines. What was it that caused people to act so decisively, to pack up and travel from one side of the country to the other? It was a single bold idea, a BIG FAT CLAIM! Selling your products and services requires that you make...
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