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  1. James

    BML-01: How To Build A Profitable List

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    This video is part 1 of 17 in the Build My List CourseHow To Build A Responsive and Profitable Email List For Your Small Business Running Time: 13 Minutes Description: Get ready for a crash course in list building. This introduction lays the foundation and framework for the next 4 hours of training. I’ll introduce you to the format of the toolkit and the various areas we’ll cover. We’ll cover my “List Matrix” formula and look at allthe ways you don’t want to waste your time trying to build a big list of email addresses from people who are never going to buy from you. With so much SEO and List Building hype it’s very easy to get overwhelmed and...
  2. James

    BML-02: Basic List Building Assumptions

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    This video is part 2 of 17 in the Build My List CourseHere are some basic list buiding assumptions I’ve made before we actually get started. Running Time: 23 Minutes Description: We have to start somewhere, so I’ve made some basic assumptions. These two sessions go over those assumptions and outline a baseline that we can start from. I’ve made it as general as possible, so that everyone can understand and then apply the list building tools, strategies and techniques that follow in later sessions.
  3. James

    BML-03: How To Get The Right People On Your List

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    This video is part 3 of 17 in the Build My List CourseWant To Guarantee Your Success? Do Your Homework First! Running Time: 50 Minutes Description: STOP HERE! If you miss this section, you’ve wasted your time and money. Done properly, you’ll be able to guarantee that there is at least an opportunity to build a large and responsive list because you’ll know that your potential customers are already looking for the same information that you can provide. This is the most important thing you can do before you get started building your list. Think about this for a second, you could spend hours, days, and weeks of hard work trying to build an email list around a specific theme...
  4. James

    BML-04: How Visitors Decide To Give You Their Email Address

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    This video is part 4 of 17 in the Build My List CourseBuild My List – Session Four, How People Decide To Give Your Their Real Email Address Running Time: 30 Minutes Description: It’s your first sale! Think about it. How do you persuade a visitor to your web site to give you their email address – willingly? More importantly, how do you get a valid email address from a visitor who wants you to send them more information on a regular basis? In this section, we’ll go over the exact mental process every visitor to your site goes through. This simple process applied to every type of interaction with potential or existing customers provides a detailed roadmap that you...
  5. James

    BML-05: Learn The Different Types of Lists You Can Build

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    This video is part 5 of 17 in the Build My List CourseEmail List Building Tip: What Type Of Email List Should You Build Running Time: 30 Minutes Description: Watch this session and you’ll be seeing double, triple, even quadruple… This session covers an important distinction for list builders struggling for add qualified names to their contact list. You need lists – the right kind of lists from different sources. This strategy is an integral part of my Hub and Spoke marketing system. Using online events, teleclasses, joint ventures, adword campaigns, articles, press releases and integrated marketing secrets means you’re going to have targeted traffic coming to your email list capture software from a number of places. How are you...
  6. James

    BML-06: Introducing the “List Matrix”

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    This video is part 6 of 17 in the Build My List CourseBuild My List – Session Six, Introducing The List Matrix Running Time: 15 Minutes Description: There are only two types of traffic. Both types of traffic have the potential to add qualified prospects to your list. One type of traffic grows your list slowly. The other type grows your list fast. While building a list fast is important, especially when you are just starting out, it’s easy to get caught up in the excitement of Internet Marketing and having your own online business. Remember what really counts is the relationship that you build with your clients and how profitable your list becomes. You need a responsive list. This...
  7. James

    BML-07: The Magic Quadrant Of List Building

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    This video is part 7 of 17 in the Build My List CourseBuild My List – Session Seven, The Magic Quadrant Of List Building Running Time: 30 Minutes Description: It’s true! What worked online 6 months ago, won’t work today. What am I referring too? Capturing email addresses of course. Like an iceberg, there’s more beneath the surface than on top. This matrix exposes everything. You’ll see what’s on top (that usually doesn’t work) and what’s beneath the surface. This stuff is kept secret. Inside this video I’ll look at the four email capture and list building quadrants. If you are able to position your buisness in the magic quadrant you’ll open the door to a large and responsive email...
  8. James

    BML-08: Choose Your Tactics and Mesh Them Together

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    This video is part 8 of 17 in the Build My List CourseBuild My List – Session Eight, Choose Your Tactics And Mesh Them Together Running Time: 90 Minutes Description: It’s time to cast your net for the subscribers you want. Take a look at the matrix of available options and decide which ones fit best for your business. Once you’ve got an idea of the strategy you’re going to use, it’s easy to pick the right tactics. The goal in this section is to open your eyes to some of the tools you have at your disposal. If you only take one thing away from this session, let it be this… there are many ways to capture qualified leads...
  9. James

    BML-09: How To Jump Start The Growth Of Your List

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    This video is part 9 of 17 in the Build My List CourseBuild My List – Session Nine, Implement These ideas and start to Build Your List Running Time: 13 Minutes Description: Once you’ve decided on the tactics and tools you’d like to implement it’s time to implement your strategy. Taking action on all the online business building ideas that we dream up during a buisness day is impossible. Picking the right email list building tactic to implement is often just as hard. But there’s one constant in all of your online business building efforts its this. You have to take some action! You have to start somewhere! Not starting is always fatal to your small business, so start today....
  10. James

    BML-10: Eleven Fatal List Building Mistakes

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    This video is part 10 of 17 in the Build My List CourseBuild My List – Session Ten, Avoid These Traps At All Cost Running Time: 28 Minutes Description: These are 11 common mistakes – Don’t make them! Get ready for a crash course in list building. This introduction lays the foundation and framework for the next 4 hours of training. I’ll introduce you to the format of the toolkit and the various areas we’ll cover. I’be been selling online for 10 years now and built some great email lists… and some really useless email lists! How? Buy making some mistakes that you don’t have to make. The easiest way to learn is always by repeating successful steps and avoid...
  11. James

    BML-11: My Step By Step List Building Plan

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    This video is part 11 of 17 in the Build My List CourseBuild My List – Session Eleven, Put It All Together By Following These Steps! Running Time: 17 Minutes Description: Let’s put it all together. The money is in the list. You have to have a big email list to be successful online. It takes years to build a good email list. Have you heard those before? Well we’ve gone through 12 internet marketing videos covering email list building so now it’s time to organize our small business list building plan. We need a to but our stammp on all the information that’s been presented. The goal is a step by step plan with all the things you need...
  12. James

    BML-12: How To Convert A List Into Cash

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    This video is part 12 of 17 in the Build My List CourseBuild My List – Session Twelve, How Do I Convert My List Into Cash? Running Time: 27 Minutes Description:How do I convert my list members into cash? How do I convert a nonpaying list member into a customer? Buiding an email list that doesn’t produce any revenue for you is a waste of time. Unless you’re a not for profit organization of coures. I’m assuming that you’ve started to build an email list and now you need to know how to convert your email list into cash, to leverage all the email list building work that you’ve done and extract cash out of your subscribers. Don’t wait to...
  13. James

    BML-13: How To Get Past SPAM Filters

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    This video is part 13 of 17 in the Build My List CourseBuild My List – Session Thirteen, How Do I Get Through Spam Filters? Running Time: 7 Minutes Description: Spam filters are a big problem. How do you avoid being blocked? If you build any decent sized email list you’ll be accused of spamming at some point or another. An individual will send you a nasty email written all in CAPS saying that they never subscribed to your email list ( that you can prove that they did) and threaten you with legal action of some sort if you don’t remove them immediately. This will hapeen to you – but it’s not the spam that you need to be...
  14. James

    BML-14: Capturing Your First Email Address

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    This video is part 14 of 17 in the Build My List CourseBuild My List – Session Fourteen, How Do I Get Started Collecting Email Addresses? Running Time: 10 Minutes Description: I’m just starting out, how do I actually start collecting email addresses? What’s the best way to get started? While this video gives you a way to get started, my “Hub and Spoke” marketing system has the complete answer to this question. As you gain experience and add more domains, you need to set up your web sites as either hubs or spokes. Each of these sites contain different kinds of content and serve different purposes. Becuase of this each site will have a different type of email capture...
  15. James

    BML-15: Software That Manage Your List

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    This video is part 15 of 17 in the Build My List Course Build My List – Session Fifteen, What Software Should I Use To Capture and Manage My List? Running Time: 15 Minutes Description: What software do I need?  What are my choices for capturing and managing the email addresses that I collect? List Building Resources: Autoresponder Services MySmallBiz Mail Autoresponder Shopping Cart With Autoresponders
  16. James

    BML-16: Capture Page Examples and Tips

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    This video is part 16 of 17 in the Build My List CourseBuild My List - Email Capture Pages Running Time: 20 Minutes Description: Can you show me some examples of email capture pages?  What works best when you have to capture an email address?  Is a newsletter enough? List Building Resources: Autoresponder Services MySmallBiz Mail Autoresponder Shopping Cart With Autoresponders
  17. James

    BML-17: How To Use A Name Squeeze

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    This video is part 17 of 17 in the Build My List Course How To Guarantee Qualified Email Sign Ups Running Time: 10 Minutes Want to learn the latest email collection strategy? While I wrote a great book called “Build My List” that included a complete strategy for building your email lists there was no way I could include every tactic. This short screen capture introduces you to a new strategy that’s easy to apply and quickly qualifies any of your visitors. There are a number of marketers who are using it effectively. To see it in action visit http://www.mysmallbizuniversity.com or http://www.mysmallbizmail.com or http://www.thumbidextrous.com or http://www.mysmallbizmap.com

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