Click Here To Play the VideoDuration: 15 Minutes Click Here To Play the Screen Capture Video Duration: 10 Minutes Description: This is my non-technical answer to a technical question.  How do I create links to the actual WebCast? When it comes to links your best bet is to get them directly from your media server host.  The WebCast links are identical to web page links and I’ve tried to give a simple overview of what is inside the link and how you can change them if you have to.

Click Here To Play the Video Duration: 11 Minutes Description:  You might be a little nervous before your first WebCast. Follow these steps to make sure that everything goes according to plan. This session includes some tactics and strategies that you can use to make sure that your WebCast goes smoothly. This includes cheat sheets, and some basic Q&A Tips.

Click Here To Play the VideoDuration: 8 MintuesDescription:  I go through the economics of WebCasting in this session.  Like PPC (PayPerClick) search engine accounts, you can empty your pocket book when you don’t pay attention to your costs.

Position Yourself As Expert – Watch out for these trends!Click Here To Play the VideoDuration: 14 MinutesDescription: Every week it gets a little harder to grab the attention and hold the interest of your potential customers and existing clients.  I hear the bigger, faster and better claim made each day.  How are you going to compete?  While many marketers will move attempt to use a standard TeleClass to break through the clutter I believe there are a number of problems in the both the short and long term for marketers using this approach. TeleClass Glut!  This is already happening… making it hard to differentiate yourself. Free TeleClass=No Value!  Marketers that built their business on the event model will start to...

Click Here To Play the Video Duration: 18 Minutes Click Here To Play the Screen Capture VideoDuration: 38 MinutesDescription:  This section I learned about through trial and error.  It took me a while to find out how to get the encoding settings right – for my customer!  If you watch this section, it will save you time and potential lost customers. The screen capture show specifically how to set up the Real Networks and the Microsoft Encoder Settings

Click Here To Play the Video Duration: 16 Minutes Description: Try this if you want to spice up your event. Add some real time feedback to your live WebCast event! This session looks at some additional marketing ideas and tools that give you control over different forms of communication before and during your WebCast.

Click Here To Play the Video Click Here To Play the Screen Capture Video Duration: 20 Minutes Description: Here is a behind the scenes look at my tracking system and my payment system.  I've event included the links to all the services I use to keep track of participants and may product catalog and email follow-up series. You can do the exact same thing with the free Small Biz Cart account that you get with your membership!

Description: Here are some quick tips you can use to make sure there are no "easy to avoid" technical errors when you WebCast. I’ve also included some discussion on Firewalls and how you can avoid issues with lost connections and customers who have problems with the live event. Click Here To Play the Video  Click Here To Play the Screen Capture Video Duration: 17 Minutes

Click Here To Play the Video Duration: 30 Minutes Description:  Do you think you're ready to WebCast?  OK start!  I've gone over some of the technical requirements of creating a live WebCast, now Is the time to think about how you can use a WebCast as your primary marketing tool.  In fact, after this session you'll see how easy it is to build your online business around a "WebCasting Strategy". In this session, I lay out a complete step-by-step process for you to follow.  Take the time to watch it a couple of times and you'll have a universal roadmap that gives you specific directions for your business.

Click Here To Play the Video Duration: 17 Minutes Description: You have information in your head – or pages of notes in front of you, how do you get it to your customers head?  At this point, you are really making choices about your business model, not a single WebCast. It's a decision between going for the quick buck or using a unique marketing tool that will build your business over time.  My suggestion, think long term – build your business! Pay close attention to this session.  Time and a small investment now can save you from big expenses early on and provide you with a recurring payday later on down the road. Follow these steps and you'll control your...

Click Here To Play the Video Duration 37 Minutes Description:  What Kind of business are you running?  What Are you customer like?  What part of the sales process needs help? Follow the checklist in this session to make sure you are sure you are using WebCasts effectively. I also go over some ideas you should consider from a technical point of view.  From your point of view and your customers.

How To Pick Great Topics For Your Webinar or WebCast  Click Here To Play the Video Click Here To Play the Screen Capture Video Duration: 19 Minutes Description: While this section only lasts around 19 minutes, it may be the key to your WebCasts success.  Unlike traditional marketing activities, you can follow this simple process to get an avalanche of profitable ideas for WebCasts. This session gives you a simple set of resources and homework items that you can use to verify that there is a market for your upcoming WebCasts before you even start WebCasting.

Learn How A WebCast Works  Click Here To Play the Video Duration: 24 Minutes Description:  This section outlines all of the baseline requirements for you and for your customers.  It covers software, hardware and internet connection.  It also explains the difference between web servers and media servers. I also diagram out how the two main types of live WebCasts happen.  The first version show how a live WebCast works if you are doing a live broadcast of a phone call.  Remember everyone on the phone call is on the WebCast! The 2nd scenario shows what happens when you install your own encoder on your PC and use a microphone or camera as the input to the live event.

What Are The Different Types Of WebCasts?  Click Here To Play the Video Duration: 21 Minutes Description:  Any WebCast consists of two pieces.  You have to capture a live event.  This event creates a "raw file" and may consist of multiple types of media. For the most part, I'll refer to an audio WebCast. Raw files are usually huge; an hour of a conversation recorded may exceed 1 Gigabyte.  To broadcast an audio event live you need to compress the audio into a much smaller "encoded" format.  The encoded file is then broadcast over the web (WebCast) using a special media server.

Very Good Reasons You Should WebCast  Click Here To Play the Video Duration: 27 Minutes Description: Here's my spin on why WebCasting is so important.  Based on my book "52 Secrets My Mom Never Told Me about Internet Marketing" this session looks at the three phases of Internet Marketing and How WebCasting fits into the big picture. I also explain how you can use WebCasting to build your business with increased traffic and more customers.

Just What Is A WebCast or Webinar? Click Here To Play the Video Duration: 13 Minutes Description: This session goes over my definition of WebCasting and online broadcasting. To illustrate the idea I compare it the typical offline broadcast company. While the entire notion of webcasting is becoming more popular there are still many variations on the theme. My definition isn’t the only valid one. It’s just the version that I’ve chosen.

Description:  Create information products automatically with every webcast.  I go over all the most important webcasting benefit in this 10 minute session.  Find out how to set your WebCasts up to create products – automatically! Click Here To Play the VideoClick Here To Play the Screen Capture Video (coming soon)Duration: 10 Minutes

Click Here To Play the VideoClick Here To Play the Screen Capture VideoDuration: 18 MinutesDescription: This is a tough question. Determine what kind of content should be included in your WebCast up front! What content determines the outline and format so the bottom line is that if you don’t have a defined outcome for the event DON’T DO IT! Find Out Why in this Session.

Click Here To Play the VideoClick Here To Play the Screen Capture VideoDuration: 24 MinutesDescription: What’s the purpose of your event?  Are you creating a product or training your existing customers?  Is it a series of classes or a one of pitch fest for another product? To make any event professional consider adding handouts to the event.  Better yet, include pre-event homework. This session looks at some additional marketing ideas you might want to consider when it comes to adding multiple media to the event.

Click Here To Play the VideoClick Here To Play the Screen Capture VideoDuration: 15 MintuesDescription:  Follow these promotional steps and your well-attended online events create a continual stream of products for your business.  I’ve included three different options for online promotions, some additional tactics that I’ve used and links to the actual emails that I send out to customers.

Click Here To Play the VideoClick Here To Play the Screen Caoture VideoDuration: 22 MinutesDescription:  I learned these the hard way.  Make the right choices early and you can save yourself a ton of money and lost customers.

Click Here To Play the Video Duration: 12 Minutes Click Here To Play the Screen Caoture VideoDuration: 16 MinutesDescription: Always provide access to the free software your customers need to play your audio content.  I look at the three major audio players in this session and go over some of the strengths and weaknesses of each.  RealONE is available for any computer platform. Windows Media Player and Apple QuickTime are available for only the MAC and PC platform.

Click Here To Play the VideoClick Here To Play the Screen Capture VideoTotal Duration: 20 MinutesDescription:  Once you’ve made the decision to have your audio files WebCast by a third party you need to get some details from your streaming media company.  Serving audio files isn’t the same as serving web pages.  Does your host have servers dedicated to serving audio and video files?  Do they have a big connection to the internet so your listeners will never have to wait when your host’s servers are busy?  The costs can add up if you are serious about streaming and providing your customers with valuable information with WebCasts.  Make sure you know up front how much you are paying for "the...