This video is part 5 of 5 in the Handle Any Objection CourseWhen An Objection Isn’t An Objection Running Time: 23 Minutes Description: Session Number Five From “Convert Sales Objections Into Cash” Course. Session 5 is a special bonus course. It’s special because it solves the one major problem many sales professionals have when it comes to converting objections. They convert DRAB instead of an objection. Find out what DRAB is in this powerful session.

This video is part 2 of 5 in the Handle Any Objection CourseWhat’s Behind Every Objection Running Time: 26 Minutes Description: Session Number Two From “Convert Sales Objections Into Cash” Course. Session 2 looks at the actual structure of an objection. This is the discovery phase of converting an objection into a sale. While objections are usually looked at in an adversarial approach, understanding why the objection is actually happening and the foundation or structure supporting is the key to converting the objection or avoiding it all together.